Sainsbury’s, Nectar360 and Clear Channel are celebrating 25 years of partnership with the widespread expansion of their combined digital screen network.
Nectar360, which operates the Nectar loyalty programme and manages the joint Sainsbury’s and Argos retail media services, is set to expand its digital screen network to over 800 screens – in tandem with leading out-of-home media owner, Clear Channel.
The Sainsbury’s Live network currently boasts a reach of over 15 million shoppers each fortnight via a national network of more than 320 full-motion digital screens at store entrances.
“After 25 years of working together, we’re delighted to continue our journey with Clear Channel. The connected screens offer huge potential to generate a range of customer interactions including QR codes and relevant offers, as well as building brand and product awareness. By working together with Clear Channel, we can provide an in-store experience that will inspire shoppers,” Nectar360 managing director, Amir Rasekh said.
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“The digitisation of the store environment is expected to be the next evolution of retail media networks, so it’s important that we connect our digital capabilities across channels. Over time, the Sainsbury’s Live partnership will play a part in allowing us to connect our entire retail media offering through ad tech – in-store, on-site and off-site – using our rich insight to enhance the customer journey.”
Now set to become the UK’s largest connected digital supermarket screen network, the supermarket’s enhanced retail media proposition will provide brands with increased flexibility to tailor campaigns to location, weather, events, competitions or other contextually relevant factors.
Clear Channel UK managing director, Richard Bon added: “Since our partnership began in 1998, we’ve journeyed through two-and-a-half decades of transforming retail media. Just like our partnership, shopping behaviour is constantly evolving, but customers will always visit a store – it’s where a large proportion of grocery sales take place, regardless of demographic. This network of digital screens provides the perfect opportunity to combine creativity, flexibility and accountability, and we’re pleased to be working with Nectar360 and Sainsbury’s to make this connected customer experience a reality.”
“Consumers actively search the ads they see, so in terms of the retail media opportunity, digital screens enable campaigns to extend to the devices of those most geographically likely to have seen an ad. It’s a win-win for brands, advertisers and customers. This milestone isn’t just about 25 years; it’s about our evolution to deliver the future of retail media.”
