Channel 4 has revealed its six-strong shortlist of brands and agencies who will be vying for its 2023 Diversity in Advertising Award.
Nike social campaign shows Pride is for life, not just for June
Nike is celebrating how sport can help create queer joy with a new social campaign emphasising that Pride is for life, not just for June.
Superdrug launches contactless activation for LGBT charity
Health and beauty retailer Superdrug has partnered with LBGT charity Switchboard to support the latter’s in-demand helpline.
Rainbow logos and LGBTQ+ merch? 75% of us think Pride month is just one big PR push
Three quarters of Brits believe that brands which focus on Pride activity are doing so for PR purposes, according to YouGov research.
Unilever increases donation in renewed Superdrug Pride partnership
Unilever has continued its annual Pride partnership with Superdrug and LGBTQ+ charity, Switchboard – this year increasing its donation from £30,000 to £40,000.
BrewDog partners with LGBTQ+ charity MindOut to launch limited-edition lager
BrewDog has partnered with LGBTQ+ charity, MindOut, to release a limited-edition Pride lager to help raise awareness of the charity’s mental health services.
Retailers’ Pride activity seen as ‘hollow’ publicity stunts
Consumers are increasingly seeing through retailers’ empty attempts to show Pride solidarity, according to the latest research from GlobalData.
Pride in London champions trans allyship with ‘Never March Alone’ message
Pride in London is championing trans allyship for 2023 with its powerful ‘Never March Alone’ campaign, set to hit the capital on 1 July.
Squealing Pig flies with Pride
Global wine brand Squealing Pig has become the official wine partner for Pride 2022.
M&C Saatchi London partners with Queer Britain to unveil LGBTQ+ museum
M&C Saatchi London has partnered with Queer Britain to unveil the UK’s first LGBTQ+ museum at Kings Cross London.