Global wine brand Squealing Pig has become the official wine partner for Pride 2022.
The brand will be making an eye-catching arrival, during Brighton Pride Parade, with a six metre Squealing Pig Pride Blimp flying across the south coast skyline.
As the only wine sponsor of Brighton Pride, Squealing Pig will be available in all official bars with branded carafes and a selection of four wines.
These wines include: Chardonnay, Sauvignon Blanc, Malbec and Primitivo.
READ MORE: WPP’s LGBTQ+ team releases campaign to celebrate Pride in London
In addition to Brighton, Squealing Pig will also be supporting Leeds Pride on the same weekend in early August.
The company also revealed 25% of all wine stock will be donated to support the festival and help raise funds for the creative work in the local community.
“Our unique brand personality of ‘Less Bore & More Pig’ optimises that life is too short to bore people with waffle and pretentious,” head of marketing EMEA at Treasury Wine Estates Ben Blake said.
“That’s why we couldn’t wait to partner with Pride and celebrate all that is possible for the LGBTQI+ community with call to embrace who we all are in individually and how we can fly together and have fun.”
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