Deliveroo launches Soho pop-up to celebrate 50 years of Pride

Deliveroo has partnered with queer performance charity the Raze Collective to launch a special, pride-themed pop-up in Soho’s Greek Street celebrating 50 years of pride, cabaret and queer performance in the UK.

The ‘Liza The Deli & Friends’ pop-up will open this Saturday and Sunday (25 to 26 June) from 10AM to 4PM, and is set to feature a drag performance by Drag Race UK vs The World winner Blu Hydrangea live from the shop window, as well as several LGBTQ+ performers from the collective.

Guests will be able to interact with performers and even take a stroll down the catwalk themselves. The delivery firm has also confirmed that it will match all the money raised from food sales at the deli, with proceeds going directly to the Raze Collective.

READ MORE: Pride 2022: Three-quarters of consumers believe brands should support LGBT+ causes all year round

“Deliveroo is a proud ally and here to support every bit of our community,” Deloveroo LGBTQ+ Network co-chair, Adam Spawton-Rice said.

“That’s why we’ve partnered with Raze Collective to launch ‘Liza The Deli & Friends’ pop-up, celebrating the performers and performances that give us, as an LGBTQ+ community, strength this Pride month.

He continued: “Blu Hydrangea, alongside a new generation of LGBTQ+ talent, will be raising money for Raze Collective.”

Raze Collective lead producer, Cassie Leon added: “Raze Collective are really excited to team up with Deliveroo this Pride season! Liza The Deli & Friends will give Raze Collective a great chance to take over more spaces with exciting, fun and creative queer cabaret.

“As a charity that supports the nurturing of queer performance we are always on the look out for unique spaces to perform in. This amazing deli will be the perfect place to highlight, showcase and celebrate queer performers.”

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