It is Pride Month.
However, with DEI reversals out in full force over in the States, it seems like a miracle if a brand uses a rainbow logo on their socials, let alone releases a full campaign.
And it’s not just in the States where things are regressing. Last month the Supreme Court ruled that only those who are “biologically” women can be classed as female.
So, to show our support, we take a look at some campaigns that celebrate pride and the LGBTQIA+ community.
Levi’s
Denim Brand Levi’s is the first entry on this week’s Absolute Best.
The campaign celebrates the importance of being yourself while showing off its Pride range.
Absolut Vodka
Released in 2022, this colourful campaign from Absolut highlights the power of community and being proud of being yourself.
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H&M
The next offering in our list is from fashion brand H&M.
The advert celebrates queer identities and chosen families.
Converse
This advert from footwear brand Converse highlights what it means to be loud and proud.
The brand highlights the power of belonging and reminds viewers that love should not be banned.
MAC
Our last entry for this week is from make-up brand MAC starring trans singer Kim Petras.
The Viva Glam campaign was originally launched in 1994 to raise money for HIV and AIDS.
The campaign has kept its charitable roots as all proceeds raised by sales of the VIVA Glam lip glass in the UK will go to charities that support the rights of all individuals.
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