Agency group WPP has been named the number one company in the WARC (World Advertising Research Center) Effective 100 list.
Little Dot Studios acquires SaaS firm used by Ogilvy, Publicis and BBDO
Media firm Little Dot Studios has today (15 March) announced that its has acquired social media reporting and analytics platform Locowise.
Dove asks nation to turn its back on harmful TikTok ‘Bold Glamour’ filter
Dove’s latest campaign calls on its global community to turn its back to TikTok’s trending ‘Bold Glamour’ filter.
Hellmann’s Smart Jar tells people when their fridge is at the right temperature
Hellmann’s and creative agency Ogilvy UK have created a specially designed ‘Smart Jar’ of mayonnaise in a bid to tackle food waste.
WARC Creative 100 spotlights the industry’s best campaigns and companies
WARC has released its ‘Ranking 2023: Creative 100’, a list that spotlights the industry’s most awarded campaigns and companies in the world.
Elvis poaches top talent from Grey and Ogilvy to supercharge creative team
Elvis has bolstered its senior team with the appointment of a new creative director and two senior creatives following a record year for the firm in…
Lloyds appoints Ogilvy Experience ‘redefining’ the agency model
Lloyds Banking Group has appointed Ogilvy Experience as its new digital creative partner in a bid to build personalised customer experiences.
McCann London re-hires executive creative director and creative pair
McCann London has today (21 February) announced the appointment of three new senior creatives; executive creative director Regan Warner…
Ogilvy UK named best large agency of the year at Oystercatchers’ Awards
Ogilvy UK has won the ‘Best Large Agency of the Year Award’, the top prize at the Oystercatchers’ Awards last night.
Feeling the pinch: 6 times brands have adapted their messaging for the cost-of-living crisis
MB explores how a wide variety of brands are adapting their messaging to make it cost-of-living appropriate as consumers battle economic hardship.