VMLY&R London has appointed Doug Hurcombe to the newly created role of social and digital associate creative director effective immediately.
How LADBible is helping shape the conversation on sexual harassment and misogyny
LADBible director of marketing and communications, Linday Turner tells MB how the youth-focused media platform can help drive change.
LADBible gives 6m boost to Ogilvy’s ‘Say Maaate to a Mate’ campaign
LADBible has partnered with the Mayor of London and Ogilvy to help amplify the recent ‘Say Maaate to a Mate’ campaign.
WARC reveals that humour is a key creative driver in 2023 as brands strip back purpose
WARC has revealed its key insights into the winners of this year’s Cannes Lions creative effectiveness awards, and what drives commercial success
‘Throw a shrimp on the…’: Hellmann’s and Ogilvy tap into Barbie-mania with playful campaign
Hellmann’s and Ogilvy have joined Barbie-mania with a playful tongue-in-cheek campaign encouraging fans to have a BBQ this summer.
Wimbledon 2023: 6 of the best campaigns making the rounds during the turbulent tournament
As tennis’s global showpiece event rolls around again for its 136th edition, MB looks at 6 of the best campaigns in what has been a turbulent week.
Philadelphia cheese spreads friendship with new global brand purpose
Philadelphia has this week unveiled an extensive new global brand purpose, positioning and campaign in its mission to spread friendship.
UN’s Unstereotype Alliance enlists Walking Dead’s Danai Gurira for global awareness campaign
The UN’s Unstereotype Alliance has enlisted the Walking Dead’s Danai Gurira for its first ever global awareness campaign.
Ogilvy calls for crackdown on AI-generated social media ads
Ogilvy has called for an industry-wide policy change to label AI-generated influencer content on social media with the hashtag #PoweredbyAI
Vodafone celebrates emotional connections in 2023 Wimbledon campaign
Telecom firm Vodafone has this week launched #FeelTheConnection, a new integrated campaign in the run-up to this year’s Wimbledon Championships.