Ogilvy PR has appointed Rahul Titus as its first global head of influence, recognising that the industry is becoming increasingly populated by influencers.
For five years, Titus has worked with the agency’s influence team in the UK to ensure the agency has a dominant and authoritative position in this area.
The news comes a week after Ogilvy were awarded with five ‘Gold Lions’ on the opening day of the 2022 Cannes Lions International Festival of Creativity.
In this new role for the WPP-owned agency, the new head of influence will expand Ogilvy’s influence capabilities across its network.
Working closely with the agency team and reporting to global CEO Julianna Richter, Titus will help ‘unlock new growth opportunities’ through influence-enabled content and experiences.
“Titus has been a driving force behind Ogilvy’s Influence offer – creating a differentiated point of view on how Influencers and those partnering with them must play a responsible role in culture and society and developing new IP, including a unique B2B offering we are introducing now to our clients,” Ogilvy PR global CEO Julianna Richter said.
“Influence is a huge growth opportunity for Ogilvy, sitting at the intersections of our modern, creative communications capabilities. Titus’ depth and expertise will help us quickly strengthen our unique offering globally, driving value for more clients and prospects in this rapidly changing landscape.”
For the past five years Titus has helped ‘redefine’ the influencer economy. He also launched Ogilvy’s recent pledge to battle the misuse of beauty and body editing across influencer content.
The new head of influence himself added: “Influence at Ogilvy has grown from strength to strength over the last 5 years and I am incredibly proud and honoured to be leading this next chapter in its evolution”, said Rahul about his new appointment.”
“If done right, influence has the power to transform brands and drive real impact and I am excited to partner with our markets around the world to showcase our world class award, winning practice to our clients.”
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