British holding group WPP has this week celebrated the opening of a new Toronto campus, a creative hub designed to bring together 2,000 people working across multiple agencies.
Designed by WPP-owned BDG Architecture + Design, the 250,000 sq. foot hub was built along the Waterfront Innovation Centre to allow for greater connectivity in working practices amongst WPP agencies such as GroupM, Ogilvy, Wunderman Thompson and Grey.
With the development of its new Toronto campus, WPP is fulfilling its vision to invest in the city as one of its ‘leading creative centres of excellence’ in North America.
“Toronto is a vibrant city known globally for top creative talent and work. The new WPP Toronto Campus represents the best this city has to offer in digital, advertising, media, communications, and PR all under one roof, helping to inspire creativity and co-creation each and every day,” , WPP Country Manager for Canada, Arthur Fleischmann said.
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“And while our agency brands have their own distinct culture and talent, our Campus also enables our teams to come together to collaborate on extraordinary work for clients.”
WPP CEO, Mark Read added: “Toronto has long been an important global centre for creative talent, and we’re delighted to make our own contribution to that by investing in a fantastic new Campus in the city.
“Bringing together a community of more than 2,000 of our people under one roof will mean greater collaboration between our agencies, more integrated solutions, and even better work for our clients in Canada and beyond.”
