Dulux has launched a new integrated campaign for its premium Heritage brand, celebrating the feelings of colour and exploring the thoughts and feelings colour can evoke in home decor.
The ‘It’s a Feeling’ campaign is the first to be led by newly-appointed agency, Ogilvy UK, and will run across UK press, outdoor, radio and social media.
The billboards feature stylish interiors with a playful tongue-in-cheek insight that captures the potential emotions and imagination when reimaging living space.
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Describing Dulux as a “true fabric-of-the-nation brand“, Ogilvy’s creative director Chris Wall said the campaign “encourages people to embrace their feelings when considering painting their favourite room”.
“The campaign is stylish fun, playful aspirational inspiration that epitomises the huge creative opportunity of the category. There are so many options when it comes to creating a look for your home, and this campaign makes it easier, with a little help from otters and horses,” he added.
“The Dulux ‘It’s a Feeling’ campaign embraces both trade and consumer wants and needs and elevates the relationship with paint and passion for a great job to comedic heights.”
