Creative agency VMLY&R London has appointed Doug Hurcombe to the newly created role of social and digital associate creative director.
Bringing 20-plus years’ worth of experience to his new role, Hurcombe will lead clients’ creative ambitions to become digital category leaders by connecting businesses and brands with people and culture.
Throughout his extensive career, Hurcombe has led the launch of Danone’s in-house content factory, driven an original story social re-boot for Nando’s, won a webby for VisitBritain and even had his own documentary picked up by Sundance.
“Technology has placed power firmly in our hands – with social the driver of connected brand experiences,” VLY&R Commerce global chief digital officer Debbie Ellison said.
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“Doug is a true social savant, a recognised top creator with proven experience in delivering culture shaping content that authentically engages people and builds brand equity in real-time. A rare talent – we’re thrilled to welcome him to the family.”
Also joining the agency are Molly Brewer and Nade Kirov, who are specialised in social and content driven creative. The pair joins from Ogilvy where they produced work for clients including Argos and Skoda.
Hurcombe himself added: “I’m a massive fan of the agency’s Connected Brands ambition. I firmly believe this is how we unlock the innovative and immersive creative our audiences crave and the lasting growth our clients’ brands need.
“With the opportunity to work with exciting young creatives, a game-changing leadership team and visionary brands, it was an immediate yes from me.”
