Media firm Little Dot Studios has today (15 March) announced that it has acquired social media reporting and analytics platform Locowise.
As a result of the acquisition, Little Dot will gain Locowise’s extensive client list, which includes major agencies such as BBDO, TBWA, Ogilvy and Publicis.
“The most effective content strategies are underpinned by data and increasingly utilise technology. By adding Locowise to our already robust data offering, we can continue to push the boundaries of data & technology driven creative across our media network whilst providing innovative solutions to our partners,” Littl Dot Studios chief operating officer, Kevin Gibbons said.
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Founded in 2013, Locowise provides its client with tools to improve performance benchmarking, predictive insights, and automated reporting that facilitates on-demand insight and summaries testing strategy and content effectiveness.
The move follows on from Little Dot Studios’ recent acquisition of Dan Snow’s History Hit and sports specialist production agency WING.
