McDonald’s has collaborated with Frank’s Red Hot sauce to create what it calls the ‘ultimate chicken burger’, promoted via a UK-wide campaign.
McDonald’s eeks every inch of value out of giant OOH stunt
Leo Burnett and McDonalds have joined forces to create an oversized billboard, which cheekily gets its money’s worth by spreading on to wall.
Leo Burnett UK launches all-new design studio
Leo Burnett has launched POPDesign, a new design studio that will operate its own business proposition, strategy and client list.
McDonald’s scores its most effective Christmas ad of the decade
McDonald’s is continuing to enjoy considerable success with its innovatively stripped-back ‘Raise Arches’ brand platform.
Leo Burnett appoints new CEO to replace Carly Avener
Global creative agency Leo Burnett has appointed Sam Houlston as its new managing director, replacing the outgoing Carly Avener.
McDonald’s, Actually? Feel-good 2023 Christmas campaign raises eyebrows
McDonald’s latest Christmas campaign gives an energetic nod to the brand’s feel good identity, building on its “Raise Your Arches” theme.
McDonald’s unwraps early Christmas magic with faux festive CGI baubles
Christmas has come early with McDonald’s as it becomes the latest brand to join the faux out-of-home (FOOH) trend with its new festive ad.
McDonald’s harnesses power of 90s nostalgia for mammoth campaign
McDonald’s is harnessing the power of 90s nostalgia to highlight the consistent quality of its food sourcing over the past 20 years.
No words needed: McDonald’s milkshake OOH offers simple summer refreshment
Fast food brand McDonald’s is making the most of the heatwave’s hot weather with a creatives encouraging customers to cool down with one of its milkshakes.
McDonald’s highlights unparalleled pop culture impact in cinematic campaign film
McDonald’s is showcasing its unparalleled impact on pop culture with its latest global campaign breaking across 100 markets this week.