McDonald’s and Leo Burnett have been accused of plagiarism after creative Zed Anwar claimed the fast-food titan stole his ideas for its new OOH.
Greatest Showman’s Michael Gracey directs latest ‘Raise Your Arches’ ad for McDonald’s
McDonald’s has released the second instalment in its immensely successful ‘Raise Your Arches’ brand platform, following Edgar Wright’s debut.
Humour in, purpose out: System1 analyses Cannes’ favourite ads
System1 has today revealed the public’s take on Cannes Film Lions Grand Prix winners using its ‘Test Your Ad’ measurement proposition.
System1 ranks its top 10 shortlisted Cannes Lions ads
As this year’s Cannes Lions Awards draw to a close, System 1 has revealed one last category for this year’s nominated adverts – the people’s favourite choice.
Opinion: Why fashion brands are missing out on making waves with sound
Mother Design managing director Kathryn Jubrail explains why she’s frustrated that marketers are missing out on the power of sound.
Subway steps in to McDonald’s vs Burger King ChatGPT feud
Subway has joined that ChatGPT battle that has been raging between between fast food giants McDonald’s and Burger King over the past several days with its own tongue-in-cheek dig.
Alan Shearer returns to McDonald’s advert after 25 years
Alan Shearer has reprised his role in the latest McDonald’s ad, celebrating 100,000 meals donated and marking 25 years since the original film.
WARC Creative delves into strategies of world’s most awarded campaigns
WARC Creative has released a report titled ‘Lessons from the Effective 100’ in a bid to outline the strategies behind the world’s most awarded ads.
McDonald’s unveils giant helter-skelter in Winning Sips Olivia Attwood campaign
McDonald’s has placed a giant helter-skelter slide in London’s Southbank as part of a new promotion called ‘Winning Sips’.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.