McDonald’s UK and its creative partners have shared a new campaign highlighting the anticipation that many customers have while waiting for a McDelivery.
Building on the fast food giant’s existing creative platform ‘There’s Nothing Like A Delivery’, the new platform features a series of three executions shot by renowned photographer William Green.
Each shot in the new ‘McDelivery Anticipation’ campaign, which will appear on OOH billboards from today (April 10) hows people excitedly peaking out of their windows as they eagerly await the arrival of their McDonalds delivery.
Its not the first time the brand has used billboards to showcase a message, with it using cheekily oversized OOH billboards to highlight value.
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The brand is working to grow sales and rebuild its reputation amid trying circumstances, which led to it missing its sales estimates for the first time in almost four years last month.
“Although there are more options for online food ordering than ever before, McDonald’s is truly a category of one – from the iconic products to the relatable rituals, there really is nothing quite like a McDelivery,” said Leo Burnett executive creative directors James Millers and Andrew Long.
“This latest campaign builds on that platform by focusing in on the feeling of anticipation we can all relate to when we’re waiting for our McDelivery to arrive, with beautifully observed photography.”
McDonalds UK digital and media director Kat Howcroft said: “This campaign taps into the eagerness we all experience when waiting for a McDelivery to arrive, each shot captures that small moment of joy that is felt on arrival, where the anticipation of a Maccies breakfast, or a Friday night Sharebox is all you can think about in those few minutes.”
“We are excited to bring to life this fan truth in a fun out of home campaign that we hope will resonate with our customers”.
