TikTok has launched a new education platform – TikTok Academy – in a bid to up-skill brands on how to best utilise the app for business.
Marcus Rashford earns £38k per sponsored Instagram post as influencer marketing continues to grow
England and Manchester United forward, Marcus Rashford earns up to £37,950 per sponsored Instagram post.
Sports Direct and Everlast unveil boxing content series
Sports Direct and Everlast have partnered up to unveil a content series with the intention of getting the public into boxing.
CoppaFeel! unveils giant OOH mural to promote early detection of breast cancer
CoppaFeel! a breast cancer awareness charity, has unveiled social and OOH campaign to help promote the early detection of breast cancer.
Scotch Whisky Association designs new marketing rule for influencers
The Scotch Whisky Association has published a new edition of its code of practice with a brand new rule designed specifically for influencers.
Opinion: Under the influence – why fashion brands care about their social follower count
Amplify brand and social editor Fayola Douglas asks what social follower counts really mean in the aspirational world of high-end fashion.
McDonald’s recruits Maya Jama to front McCrispy launch campaign
McDonald’s has unveiled an ad campaign to promote the launch of its new McCrispy chicken burger.
Ogilvy’s global head of influence wins ‘Serious Influence’ award at Blogosphere Awards 2022
Ogilvy’s global head of influence, Rahul Titus, has won the ‘Serious Influence’ award at the 2022 Blogosphere Awards.
MPs call for greater regulation around image retouching in ad industry
A groups of MPs has said that advertisers should be forced to declare if images of models have been digitally doctored.
Ogilvy appoints its first global head of influence, recognising the rising value of influencers
Ogilvy PR has appointed Rahul Titus as its first global head of influence, recognising that the industry is increasingly populated by influencers.