Last week, eBay’s CMO Eve Williams spoke about Love Island, data chaos and appealing to a ‘discerning’ Generation Z, at Shoptalk Europe.
Skip this ad? Generation Z are ignoring ads at all costs
99% of Generation Z consumers admitted to frequently skipping ads, according to the new report from digital consumer research firm Bulbshare.
Waning influence: UK public turning its back on influencers amid deep-rooted mistrust
Research carried out by customer experience platform Emplify has found that the UK public ave a deep-seated distrust of so called influencers.
Insight: How influencers can help luxury brands achieve long-term growth
Influencer platform LTK’s Robin Ward explains how long-term strategies can help luxury fashion brands connect with their target audience.