A staggering 96% of the creator economy is yet to be tapped into and properly utilised, according to a new report from Ogilvy looking into the future of influencer marketing.
One in three millennials finds influencers more trustworthy than regular advertising
Almost half of millennials will remain loyal to brands that they like, a new report by market research firm GWI has revealed.
ASA data: UK filed 5,318 influencer complaints in 2022
The Advertising Standards Authority (ASA) has revealed that a total of 18,430 online complaints were filed in 2022, many surrounding influencer marketing.
Reading on the toilet: Serious Tissues and VMLY&R unveil special edition loo-side literature
Toilet roll brand, Serious Tissues, has unveiled a special edition bathroom book in a bid to highlight the brand’s commitment to caring for the planet.
TV ads will still bring brands more fame than digital ads, industry veteran Sir John Hegarty tells the BBC
Sir John Hegarty told the BBC that despite the popularity of digital ads, TV advertising is the only medium that can make a brand truly “famous”.
Influencer Marketing Trade Body appointed as member of CAP
The Influencer Marketing Trade Body (IMTB) has been appointed as a member of the Committee of Advertising Practice (CAP).
IMTB director general Scott Guthrie: Deinfluencing allows influencers to “re-caIibrate”
MB explores the past, present and future of the influencer marketing industry with trade body director general, Scott Guthrie.
Gorillaz mentions influencers in latest album ‘Cracker Island’
Gorillaz latest song ‘The Tired Influencer’ – which features in the band’s latest album Cracker Island – explores the influencer marketing trade.
Influencers must be authentic and credible amid ‘deinfluencing’ trend, says Room Unlocked
Influencer authenticity will be key in gaining the trust of consumers amid the current TikTok ‘deinfluencing’ trend, according to Room Unlocked.
M&S partners with Future Publishing to promote home range during golden quarter of retail
M&S has partnered with Future Publishing – a specialist media platform – to raise awareness of M&S’ Home range during the golden quarter of retail.