Sports media outlet The Athletic will partner with Global Media and entertainment group, in order to monetise its podcast portfolio.
In pictures: TfL celebrates a century of advertising with seminal poster exhibition
Transport for London’s (TfL) poster exhibition look back at the network’s early history of posters – from political advertising to brand commissions.
Team ITG poaches Global’s chief financial officer
Team ITG has named industry expert Darren Singer as its new chief financial officer (CFO), as the firm looks to embark on a phase of global growth.
To regulate or not to regulate: the great political ad debate
Political Advertising founder Benedict Pringle and Alba Party general secretary Chris McEleny share their take on what political ads should look like, and who – if anyone – should be regulating them.
The Rugby World Cup: A growing brand opportunity
Laura McGill, Head of Marketing for global promotions company, Benamic, explores the landscape of opportunities and challenges that the RWC presents for brands.
‘The power of visibility’: how The WayBack captured the past on TfL’s digital screens
The Wayback’s Dan Cole and Global’s Anto Chioccarelli speak about visibility, the competition and the importance of out-of-the-box creative thinking.
Global faces further backlash for rejecting Alba Party’s anti-King Charles billboard
Media giant Global has been accused of ‘political censorship’ after rejecting an anti-monarchy Alba Party OOH over fears it might ’cause concern’.
Sunak ads spark showdown: Alex Salmond takes Alba’s fight door-to-door in bold move to defy Global
The Alba Party has hit back at media firm Global, declaring they will hand-deliver political ads depicting Rishi Sunak as an oil vampire, in the form of leaflets.
TfL teams up with Global and Contagious for creative advertising competition
Transport for London (TfL) has partnered with Global and Contagious with a competition calling for brands to reimagine the creative possibilities of OOHs
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.