Center Parcs has this week announced a four-month promotional partnership with media giant Global.
Brokered by media agency Hearts & Science, the partnership will see the short-break provider’s content featured prominently across adult contemporary radio station Heart.
The first phase of the partnership will centre around a competition to win short family breaks, with the lucky families becoming ‘Heart Family Influencers’, telling Heart radio hosts about the highlights of their trip.
“Center Parcs is all about creating special family memories,” Center Parcs sales and marketing director, Colin Whaley said.
“Partnering with Heart to bring a little bit of the Center Parcs magic into people’s mornings is a great opportunity, and we can’t wait for our winning families to visit and make some memories of their own.”
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The campaign will be supported by a series of assets across Heart’s social media channels, whilst the station’s top DJs . Amanda Holden, Jamie Theakston and Zoe Hardman will discuss their personal Center Parcs memories and ‘must do’ activities live on-air.
Hearts & Science CEO, Garrett O’Reilly added: “Heart’s feel-good breakfast show reaches families when they are actually able to spend time together during busy weekdays, be that at the breakfast table or on the school run.”
“We want to inspire parents to lock in more of that precious time with the people who are really important. This makes the show an ideal platform for Center Parcs, which exists to bring families together through shared experiences and adventures.
He continued: “Amplifying the campaign on social channels with high engagement will guarantee that this exciting activation reaches families across the nation.”
