Boots has been announced as the new sponsor of the Heart Breakfast with Jamie Theakston and Amanda Holden show.
As part of a long-term partnership with Global, up until 2025 Boots will have access to the media company’s outdoor estate, its portfolio of podcasts and digital audio available through DAX.
The beauty brand will also become the first brand to sponsor Heart’s newly launched breakfast show in Scotland – Heart Breakfast with Des Clarke & Jennifer Reoch.
As well as featuring alongside the breakfast show – which boasts 3.9 million listeners every week – Boots will also feature on Heart’s website, on Global Player, and on Heart’s social media channels which reach 9.7 million fans.
To mark the new sponsorship, this week the show and the brand will ‘supersize’ special events that select viewers are looking forward to and will also give away free beauty gift bags.
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“The Heart Breakfast Show is the perfect partner for Boots,” Boots chief marketing officer Pete Markey said. “Its audience is closely aligned to the core Boots customer, so it is the ideal platform to demonstrate how Boots is there for everyone, at every stage of their life. We are looking forward to being able to showcase our extensive range of health and beauty products, services and expertise to the millions of listeners that tune in each morning, as they prepare for their day ahead.”
The deal was brokered by media agency EssenceMediacom, part of GroupM and WPP.
Global director of commercial for audio Katie Bowden added: “I’m thrilled to welcome Boots as the new sponsor of Heart Breakfast with Jamie and Amanda. As the UK’s biggest commercial breakfast radio show, it’s the perfect feel-good platform to connect with a massive audience of loyal and engaged listeners. I’m also delighted that Boots will be joining Des and Jennifer as they welcome listeners to their brand-new Heart Breakfast show in Scotland. We’re all looking forward to working with Boots to create an exciting and impactful partnership.”
