The film franchise John Wick has taken over Oxford Circus train station just days after John Wick: Chapter 4 was released into cinemas.
Produced by media company Global, the takeover of the London Underground station intends to ‘usher commuters into a neo-noir world’.
With Keanu Reeves standing centre stage, the 360 degrees domination re-introduces Transport for London (TfL) passengers to a cast of characters ready for action across a dramatic backdrop.
As well as a tube station takeover, motorists and pedestrians have also been able to grab a piece of the action, with high-octane ads placed on bus T-Sides and ‘Large Format’ Global digital billboards.
The new film – dubbed an ‘enjoyably pulpy slaughterfest’ by The Guardian – has already broken John Wick franchise records by recording its highest performing box office weekend so far, garnering £59.9 million ($73.5 million) worth of revenue.
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Media company Global is the sole provider of Transport for London (TfL) advertising opportunities. Its exclusive partnership covers the entire network’s ‘Rail Estate’, including London Underground, London Overground, Tramlink, Docklands Light Railway, Victoria Coach Station and the Elizabeth line (Crossrail).
Whether through posters, digital screens, station takeovers or bus wraps, Global offers brands and advertisers the opportunity to communicate across 1.5 billion passenger journeys each year, equal to five million passenger journeys every day.
