Media owner Global has partnered with D&AD to launch ‘Creating Impact with Outdoor Advertising’, a creative masterclass programme taught by a range of ad industry experts.
Having secured the participation of Adam&EveDDB’s ECD Ant Nelson, Publicis Groupe’s CCO Natalie Lam and Uncommon Creative Studio co-founder Nils Leonard, the course will explore what makes outdoor so exciting for creatives.
Formed of three 60-minute modules, the lessons will be available via D&AD and will cover a wide variety of topics including marketing objectives, understanding the media landscape, how to add emotion, art direction and copy, and how to leverage location.
“I’m so proud of the course we’ve created with D&AD. It’s an invaluable resource for anyone who wants to raise the bar for creativity in outdoor and create work that people notice, share, and talk about,” Global creative solutions director for outdoor, Anto Chioccarelli said.
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“Outdoor is a powerful format with unparalleled reach in the real world, providing a creative canvas for work that makes people stop in their tracks. Work that inspires action. Work that moves people. This course will uncover what’s possible in outdoor, it’s potential for impact, and the magic it can deliver.”
Famous for its annual awards ceremony the D&AD Pencils, the design organisation’s new course will be available for free from today on its website.
D&AD CEO, Jo Jackson added: “With a mission to bridge the gap between education and career, and a belief that great creative work creates better outcomes for all, D&AD is in a unique position to provide contemporary advice and support for new creatives.
“Coupled with Global’s expertise, and the expertise of inspiring creatives, this course is a great example of how industry experts can help the next generation thrive.”
