The DMA has appointed former Disney EMEA vice-president of digital marketing and CRM Tony Miller as its new chairman.
Netflix ad-supported tier surpasses 23 million active users a month
Netflix’s ad-supported tier has surpassed 23 million global active users per month, the figure comes just one year after the streamer launched it.
Amazon Prime slammed as latest streaming service to introduce ads
Amazon Prime is the latest paid-for streaming service to introduce a second-tier, meaning some customers will see ads from 5 February this year.
X/Twitter to lose £millions in ad revenue as UK government pulls advertising budget
IBM, Disney and now reportedly the UK government have stopped advertising on Twitter, formerly known as X, in a fresh blow for Elon Musk.
Nectar adds Apple, Disney+ and Screwfix as it turbocharges loyalty offering
Nectar has added Apple, Disney+, TUI and Screwfix as it turbocharges its loyalty offering and scales up its network of affiliate partnerships.
Disney celebrates the power of music for festive 2023 spot
Disney has launched a live-action holiday campaign, ‘May Your Wishes Comes True’, focusing on the power of wishes for its 100th anniversary.
Disney creates ‘first-of-its-kind’ 100th anniversary content hub with TikTok
Disney has partnered with social media platform TikTok to create what it is calling a ‘first-of-its-kind’ content hub to celebrate its centenary.
Streaming TV ads boost brand discovery for 50% of UK adults
Nearly half (49%) of UK adults discover new brands via streaming TV ads, with the number rising to 74% among adult Gen Z and millennials, a new Amazon Ads report has revealed.
Is TV really dead? How the implosion of traditional television will affect advertisers
What will the implosion and fragmentation of the traditional TV media landscape mean for advertisers, and how can they adapt?
Disney to increase streaming prices and roll-out ad-supported tier in the UK
Disney is set to raise its streaming prices and increase the frequency of advertising across its Disney+ platform as it battles economic headwinds.