Disney Archives - Marketing Beat

IBM, Disney and now reportedly the UK government have stopped advertising on Twitter, formerly known as X, in a fresh blow for Elon Musk.

X/Twitter to lose £millions in ad revenue as UK government pulls advertising budget

November 20, 2023

IBM, Disney and now reportedly the UK government have stopped advertising on Twitter, formerly known as X, in a fresh blow for Elon Musk.

Marketing Strategy News

Nectar adds Apple, Disney+ and Screwfix as it turbocharges loyalty offering

November 13, 2023

Nectar has added Apple, Disney+, TUI and Screwfix as it turbocharges its loyalty offering and scales up its network of affiliate partnerships.

Disney has launched a live-action holiday campaign, 'May Your Wishes Comes True', focusing on the power of wishes for its 100th anniversary, here depicting a mother and a son in the airport. The mother is crouched down to her son's height and is singing while the young boy raises a sign.

Brands Creative and Campaigns News Video

Disney celebrates the power of music for festive 2023 spot

November 2, 2023

Disney has launched a live-action holiday campaign, ‘May Your Wishes Comes True’, focusing on the power of wishes for its 100th anniversary.

Brands News Social Media

Disney creates ‘first-of-its-kind’ 100th anniversary content hub with TikTok

October 16, 2023

Disney has partnered with social media platform TikTok to create what it is calling a ‘first-of-its-kind’ content hub to celebrate its centenary.

Nearly half (49%) of UK adults discover new brands via streaming TV ads, with the number rising to 74% among adult Gen Z and millennials, a new Amazon Ads report has revealed, here depicting a woman watching streaming TV

News Research and Data

Streaming TV ads boost brand discovery for 50% of UK adults

August 25, 2023

Nearly half (49%) of UK adults discover new brands via streaming TV ads, with the number rising to 74% among adult Gen Z and millennials, a new Amazon Ads report has revealed.

Agencies Face to Face Features News Research and Data

Is TV really dead? How the implosion of traditional television will affect advertisers

August 22, 2023

What will the implosion and fragmentation of the traditional TV media landscape mean for advertisers, and how can they adapt?

Brands Broadcast News

Disney to increase streaming prices and roll-out ad-supported tier in the UK

August 10, 2023

Disney is set to raise its streaming prices and increase the frequency of advertising across its Disney+ platform as it battles economic headwinds.

Disney has partnered with Booking.com to create a mermaid-themed beach house in Malibu

Brands Creative and Campaigns News

Disney and Booking.com make a splash with ‘Under the Sea’ inspired campaign

May 26, 2023

Disney has teamed up with Booking.com to launch an ‘Under the Sea’ inspired global campaign to celebrate the release of Disney’s The Little Mermaid in theatres on May 26.