Disney Cruise Line brings to life the magic of Walt Disney in a new digital out-of-home campaign.

The marketing drive was devised by creative agency Havas London in collaboration with the House of Mouse’s in-house creative marketing team.

Featuring popular Disney characters Mickey Mouse, Minnie Mouse, Woody and Stitch, the out-of-home executions will run across London and the southeast of England.

“We are delighted to have the Disney Fantasy sailing out of Southampton for the first time this summer, bringing our Disney magic closer to home for UK guests,” said Angelica Costantini, vice president of Disney Destinations International UK and EMEA.

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“It has been great to work with Havas to raise awareness of these UK sailings, and see our brand brought to life in an innovative way through out-of-home advertising.”

The creative features the tagline ‘Get closer to your best friends’.

Zenith UK handled media, and production was managed by Prose on Pixels.

Dan Cole, executive creative director at Havas London said: “As soon as the Cruise Line brief came in from Disney, our imagination set sail.”

“Nothing gets you closer to the Characters than being at sea with them for a few days, so we wanted to capture that round the clock, up-close fun. Really simple, playful posters that truly burst into life with some fantastic digital placements too,” he added.