Apple TV+ has appointed veteran marketer and ex Disney+ marketing lead Ricky Strauss as its new head of marketing.
Sainsbury’s, Lidl and Shelter Christmas ads ‘failed to resonate’ with Black community
Sainsbury’s, Lidl and Shelter were among the list of high-profile companies whose Christmas adverts ‘failed to resonate’ with the Black community.
Talking to Disney: behind the scenes of its 2022 Christmas campaign
Disney Consumer Products VP marketing and communication Sarah Fox takes Marketing Beat behind the scenes of the entertainment giant’s three-year holiday campaign.
British public are loving Christmas ads this year despite cost of living crisis, says System1
The British public are ‘delighted’ with this year’s Christmas ads despite rising prices and energy bills, according to research firm System1.
Google and Apple are the most inspiring brands in the world, says Wunderman Thompson
Google, Apple, Samsung and Amazon are the most inspiring brands in the world according to a Wunderman Thompson study.
Christmas ads 2022: Disney launches final ‘From Our Family To Yours’ advert
Disney has released its Christmas advert for 2022, marking the final instalment of Disney’s From Our Family To Yours series of holiday adverts.
Disney unveils 100th anniversary celebrations
The Walt Disney Company has announced a raft of immersive experiences, exhibitions and concerts next year as it prepares to celebrate its centenary.
Twitter condemned for placing ads next to child abuse content
Twitter has come under fire for featuring brand promotions next to tweets soliciting child pornography.
Will the decline in traditional TV viewers kill TV marketing altogether?
Ofcom have found that younger adults now watch seven times less broadcast TV than those aged 65 and over. Is this the death of TV advertising?
Netflix will launch its ad-supported tier in November ahead of Disney+
Netflix is set to launch its ad-supported subscription tier in November, scrapping its original plan to launch next year.
