Nutrition brand Bulk has named Billie Bradberry as its new chief marketing officer.
Climate activists ‘baffled’ by Coca-Cola sponsorship of COP27
Climate activists are reportedly “baffled” by Egypt’s decision to have Coca-Cola sponsor this year’s COP27.
Twitter condemned for placing ads next to child abuse content
Twitter has come under fire for featuring brand promotions next to tweets soliciting child pornography.
Global CEO of Dentsu International is set to step down after two years
Dentsu International’s global chief executive Wendy Clark is set to step down, according to reports from Campaign Live.
Coca-Cola unveils its 2022 World Cup campaign ‘Believing is Magic’
Coca-Cola has unveiled its campaign for the 2022 FIFA World Cup, which begins in Qatar on 20 November.
Stranger Things season four generates £22.8m in brand placement
Since launching in May, Netflix’s season four of Stranger Things has generated more than $27.4 million (£22.8 million) in brand placement.
Primark recruits former Tesco brand boss to lead its marketing
Primark has appointed Michelle McEttrick as its first chief customer officer in a bid to boost its marketing and customer communications.
Spending power: Why marketing is crucial to navigating the economic storm
Coca-Cola and Burger King show how increasing marketing spend can be crucial for building stability and consumer trust in difficult economic times.
Coca-Cola boosts marketing spend as prices rise
Coca-Cola has boosted its marketing spend in a bid to raise customer perception and justify the jump in its product prices.
Airband appoints The Corner London for relaunch
Broadband service provider Airband has appointed The Corner London to relaunch its brand.