Nutrition brand Bulk has named Billie Bradberry as its new chief marketing officer.
In her new position, Bradberry is in charge with overseeing the planning, development and execution of its marketing strategy.
Prior to joining Bulk, she held senior marketing positions at Formula 1, Quiksilver and W Series.
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She was also head of digital product and performance at Chelsea Football Club for just under two years. Bradberry spent a decade at Red Bull as head of brand media and digital innovation.
“We’re thrilled to have the exceptionally talented Billie join the team, and exec board, as CMO. Her experience is second-to-none, having worked at Red Bull, Chelsea FC, Formula One, W-Series and Quicksilver,” Bulk CEO Adam Rossiter said.
“Billie will be pivotal in driving further success across our marketing strategies; further unlocking the enormous potential Bulk has to continue to dominate the active nutrition space. We have an exciting future ahead.”
Bradberry added: “I’m delighted to be joining the Bulk team. As marketing leaders it’s not often we get to architect and develop a brand with such an outstanding product portfolio and leading industry expertise.”
