Aldi has been named the most consistent brand in terms of producing high-quality Christmas advertisements in recent years.
In pictures: Fanta’s first ever global brand identity is ‘bold not boring’
Fanta has ensured its new look is “bold not boring” as it introduces its first ever global brand identity with a “consistent and cohesive” look.
Coca-Cola taps up Gigi Hadid for new global brand campaign
Coca-Cola has enlisted American supermodel Gigi Hadid to front its latest integrated global campaign under its ongoing ‘Real Magic’ platform.
Levelling up the jingle: audio branding for the next generation
Audio branding is nothing new, but it remains underused in the marketing world. Kids Industries’ Aleksandra Szczerba says it’s time for a comeback.
Coca-Cola invites artists to create AI artwork using GPT-4 and DALL-E
Coca-Cola has invited digital artists to use an AI platform to create original artwork with iconic creative assets from the Coca-Cola archives.
‘Farewell Sweet Prince’: Lilt axed by Coke after 48 years – who didn’t see it coming?
Lilt has been scrapped by parent company Coca-Cola after 48 years and is set to be absorbed into the Fanta portfolio as its new…
N2O promotes Paul Gillam to executive creative director
Berkshire-based agency N2O has strengthened its creative team with the promotion of Paul Gillam to executive creative director.
Coca-Cola and OpenX unveil Christmas anthology series
The Coca-Cola Company has collaborated with WPP’s OpenX Unit to produce its first-ever Christmas anthology series, with development led by…
Coca-Cola completes karaoke takeover of Piccadilly Lights
Coca-Cola last night lit up Piccadilly Circus for a festive karaoke activation attended by thousands to celebrate the return of the brand’s iconic…
Six knockout World Cup 2022 campaigns winning the attention of Christmas consumers this winter
Marketing Beat takes a look at some of the best World Cup 2022 ad campaigns from some of the biggest brands in the world.