Both of Coca-Cola’s Christmas adverts for 2023 have achieved “exceptional” effectiveness rankings, securing the brand an advertising double-whammy.
Coca-Cola’s VP of design on the ‘real magic’ of legacy marketing
Coca-Cola’s global VP of design Rapha Abreu speaks to MB about how marketing and creative innovation have been key to the brand’s success in 2023.
Coca-Cola Zero partners with Tesco for AR-powered OOH giveaway
Coca-Cola Zero Sugar has partnered with Tesco to launch a nationwide DOOH campaign and interactive AR-powered giveaway.
Why are so many big brands slashing their marketing budgets?
MB speaks to industry experts to find out why so many brands are slashing their marketing budgets and how they can weather the economic storm.
Coca-Cola praises marketing success as pivotal in Q2 growth
Coca-Cola has credited the success of its “consumer-centric” marketing as pivotal in increasing its net revenue by 6% to £9.3 billion.
Diet Coke, Yellow Pages and rampant sexism: 6 of the funniest ads of the 1990s
Marketing Beat takes a look at some of the weirdest, funniest and most memorable British ads from the 1990s – how many do you remember?
Coca-Cola unveils striking Special Olympics campaign
Coca-Cola has launched an extensive OOH campaign to help drive attention and support for the ongoing Special Olympics in Berlin.
Kate Moss re-imagine the Diet Coke Break for the 21st century
Supermodel Kate Moss has launched a new collection inspired by the soft drink’s iconic ‘Diet Coke Break’ ads from the 90s and 00s.
A Coca-Cola bottle travels through artistic history in AI-inspired ‘Masterpiece’ ad
Coca-Cola has unveiled the latest instalment in its ‘Real Magic’ brand platform with a new global ad titled ‘Masterpiece’, featuring…
Coca-Cola digital ad campaigns cut emissions by as much as 25%
Coca-Cola has found that streaming digital ad campaigns has minimised its environmental impact and reduced emissions by as much as 25%.