Marketing Beat sits down with Coke’s senior director of brand strategy for tea, George Wheen to discuss Fuze Tea’s long-term ambitions.
Coca-Cola launches new campaign to promote caffeine-free range
Coca-Cola has kicked off a new social-first campaign to promote the launch of its latest product, Coca-Cola Zero Sugar Zero Caffeine.
Coca-Cola remains the world’s most chosen brand for a decade
Coca-Cola has been named the ‘most-chosen brand on the planet’ for the tenth consecutive year by marketing data and analytics company Kantar.
In Pictures: The launch of Coke Studio
Yesterday, Marketing Beat attended the launch of the platform at London’s music venue, Troxy
Coca-Cola’s Fuzetea launches global brand platform
Fuzetea, the Coca-Cola owned ready-to-drink beverage has announced that it is kicking off a global brand campaign with a new creative platform.
Coke fashion touches down in Europe with Covent Garden store
Coca-Cola has opened its inaugural European concept store in London’s Covent Garden.
Diet Coke and LFW drop ‘Love What You Love’ campaign
Diet Coke has launched the “Love What You Love” campaign in partnership with London Fashion Week (LFW).