Sainsbury’s, Lidl and Shelter were among the list of high-profile companies whose Christmas adverts ‘failed to resonate’ with the Black community.
Boots and Clearpay unveil ‘Beauty Unwrapped’ experience at Westfield London
Boots and Clearpay, the buy now pay later service, have partnered to unveil a festive experiential beauty pop up at Westfield London.
Meta was the 2022 ad platform of choice for ecommerce, but its dominance is fading
Meta has been revealed as the 2022 advertising platform of choice for UK online retailers, according to financial ecommerce platform Juni.
ITV unveils a trio of new advertising technologies ahead of its ITVX launch
ITV has unveiled three ‘pioneering’ new advertising technologies as the brand prepares to launch its new streaming service ITVX on 8 December.
British public are loving Christmas ads this year despite cost of living crisis, says System1
The British public are ‘delighted’ with this year’s Christmas ads despite rising prices and energy bills, according to research firm System1.
Channel 4 partners with major consumer brands to help viewers with the cost-of-living crisis
To help with the cost-of-living crisis, public broadcaster Channel 4 has revealed an exclusive collaboration with seven major consumer brands.
Boots releases new budget brand to battle the cost of living crisis
Boots has unveiled a new budget brand to battle the cost of living crisis, with items like toothpaste, shower gel and shampoo retailing at less than £1.
Kourtney Kardashian becomes Boohoo’s sustainability ambassador
Kourtney Kardashian has penned a deal with fast fashion brand Boohoo to become its sustainability brand ambassador.
Why loyalty programmes are the be-all-and-end-all of customer retention
Marketing Beat breaks down three popular types of loyalty programmes; points-based, tier-based and values-based, to find out what makes them such successful tools in a brand’s marketing arsenal.