Boots’ Price Advantage loyalty scheme will now allow customers to access “more savings than ever before”, with the scheme also rolling out onto the brand’s website.
Price Advantage cardholders have been able to purchase products at lower prices since the launch of the scheme earlier this year, however, from 6 April even more discounts will be available.
Previously, a total of 150 products were released at discounted rates in stores, but this new initiative will see an additional 300 products being made accessible online across categories including beauty, health and baby.
“Boots Advantage Card holders who purchase products included in the scheme will see an average saving of £2.65 per product, with some products having up to 50% off and savings as big as £17,” Boots said.
“The Boots Advantage Card continues to be one of the most generous on the high street, offering 4 points for every £1 spent at Boots.”
READ MORE: ASA bans ‘misleading’ Lidl discount ad
Customers will be able to purchase in-store products at discounted rates by presenting the Advantage Card at the till. When shopping online, customers will need to ensure they are logged into their Advantage account.
Boots UK chief marketing officer, Pete Markey added: “Price Advantage was born following customer feedback, with many telling us that they would like to receive immediate benefits through their Boots Advantage Card, as well as being able to save up points and treat themselves in the future,”.
“The response from the store launch has been really positive which is why we are now making it more accessible by rolling out online and adding in more products.”
Click here to sign up to Marketing Beat’s free daily email newsletter
