Speaking at a parliamentary debate on gambling in advertising, MPs called on the ASA to create a new set of codes to deal with gambling ads.
Barb updates CFlight to extend TV reporting on traded audiences
Barb has announced a major update to its system, in order to give advertisers and media agencies accountability on VOD and linear campaigns.
O2’s Bubl gets AI-driven brand makeover from VCCP
VCCP is using new generative AI tools to create images of O2’s brand mascot Bubl and for maintaining the consistency of its targeted copy.
Pretty Little Thing and Krispy Kreme ‘glam up snack time’ with unlikely new collaboration
Fashion brand Pretty Little Thing has launched an unlikely collaboration with doughnut staple Krispy Kreme.
ICO considers ‘consent or pay’ cookie compliance proposal
Under ‘consent or pay’ users can either agree to cookies sharing their information for more personalised advertising or pay to keep their data private.
Greggs says brand ‘stronger than ever’ as it posts impressive 2023 profits
Greggs says brand ‘stronger than ever before’ as it posts sky high 2023 profits
More than 80% of OOH billboard ads are located in UK’s poorest areas
Most OOH billboards (82%) are located in the poorest parts of the UK, with more fast food and alcohol ads in the most deprived areas of the country.
ITV unveils new brand refresh to cement position as ‘streaming leader’
ITV has unveiled a fresh corporate brand, highlighting its position as “being a leader” in UK ad-funded streaming.
European Union cracks down on political advertising in run-up to elections
The European Union has strengthened rules around political advertising in a bid to block out foreign influences in the run-up to key votes.
WPP invests in new German agency OH-SO Digital as part of ongoing strategy
Its founding leadership team comprises digital experts with experience from agencies such as Accenture Interactive, Accenture Song, C3 and Diconium.