Have CMOs become consigned to the scrap heap? Marketing Beat asks industry experts whether 21st century business has simply moved on.
Gymbox taps into UK’s dog obsession with Gymbarx classes
Gymbox is tapping into the increasing number of Brits who are taking their pet obsession to the next level by introducing classes which allow gymgoers to bring their dog along to workouts.
Currys cooks up spicy new offer with Curries for Tech scheme
The new Curries for Tech initiative lets Currys’ customers exchange old tech and unwanted electrical devices for a free meal.
Hellmann’s unveils new AI tool as part of mission to help people cut food waste
As part of Food Waste Action Week, Hellmann’s has created a new AI-enabled food waste tool to help households use up more of the food they have in their fridge, with a series of great tasting recipes.
What does Aldi’s price comparison ad ban mean for the grocery sector?
After Aldi’s Christmas dinner ad was banned by the ASA, experts look at the reasons behind the decision and what it means for the grocery sector.
The&Partnership merges with mSix&Partners to launch new AI-focused agency
WPP-backed The&Partnership is combining with its media buying and planning agency mSix&partners to create new AI-focused agency, T&Pm.
EA admits ‘mistakenly publishing’ two ‘misleading’ ads banned by ASA
The ASA has banned two paid-for Facebook ads for the mobile app game Golf Clash owned by EA Limited (Electronic Arts Limited), upholding a complaint which deemed the ads misleading…
Read MoreHavas launches Conran Design Group network to help build ‘citizen brands’
Havas has launched the Conran Design Group network, which combines talent at Conran Design Group and Havas’ lead creative agency in France.
Aldi ad banned for misleading ‘cheapest Christmas dinner’ claim
Aldi has had its knuckles rapped by the ASA for making misleading claims about its Christmas dinner deals, following a complaint from supermarket rival Sainsbury’s.
Opinion: Taking sustainability beyond the screen and into the ad mix
VIOOH’s Helen Miall shares her take from a panel at Germany’s d3con, focused on integrating sustainability practices into the advertising mix.