John Lewis has launched its Christmas ad for 2023, celebrating the joy of new festive traditions with a Venus flytrap taking centre stage as an unconventional Christmas tree.
Retail promotions and deals account for 27% of all supermarket sales
Retail promotions and deals have made up 27.2% of all supermarket sales over the past month as retailers and brands look to entice customers instore.
91% of shoppers won’t buy from brands with ‘intrusive’ ads
Intrusive adverts that interrupt consumers’ shopping journeys or browsing history risk lower engagement risk consumers turning away from brands and retailers.
PayPal gets crypto marketing approval as FCA tightens reins
PayPal has become the latest company to be registered to offer crypto asset activities in the UK, following a crypto marketing overhaul by the FCA.
Disney Plus rolls out Netflix-style ad tier in UK
Disney Plus has followed in the footsteps of Netflix with the introduction of an ad-supported tier, significantly cheaper than its current options.
IPA announces 12 new principles to guide ethical AI
The IPA and ISBA have announced two guiding principles for the use of generative AI in advertising aimed to encourage more transparency in the sector.
Euston Station sparks fury by swapping departure board for huge ad monitor
Euston Station has replaced its departure board with a huge monitor in anticipation of the station soon displaying adverts, invoking fury among critics.
Marketing industry is failing to take social mobility seriously
The creative industries are notably absent from this year’s Social Mobility Employer Index, making up only a tiny proportion of private sector entrants.
Superdrug to launch “huge” retail media network
Superdrug has this week launched its own retail media network. The retailer is set to begin working with brands on campaign briefs shortly.
Meta adjusts Q4 outlook as Israel-Hamas war ‘softens’ ad spend
Meta has announced that its ad spend has ‘softened’ at the beginning of this fourth quarter, following the outbreak of the Israel-Hamas war.
