Liquid Death partners with Netflix’s Rebel Moon — Part One: A Child of Fire for an irreverent new ad spot, building on its controversial reputation.
Cadbury 200 years on: VCCP on unwrapping the brand that shaped a nation
Celebrating 200 years of Cadbury, Marketing Beat speaks to VCCP’s Angus Vine to unpick the campaign honouring the milestone.
M&C Saatchi reports strong end to 2023 as it ramps up search for new CEO
M&C Saatchi has reported a strong end to 2023 as it ramps up its search for a new CEO to replace outgoing Moray MacLennan.
M&S ditches ‘Sparks Prices’ trial in loyalty scheme review
M&S has confirmed it will be ditching its ‘Sparks Prices’ trial as it reviews how the customer loyalty scheme will operate in the future.
WPP launches new AI model to help organisations boost transformation
WPP’s media investment group announced the launch of a propriety AI Marketing Maturity Model to support the use of AI to carry out transformational measures.
Asda boosts retail media network as it expands across UK
Asda is boosting its retail media capabilities as it expands its retail media network across more UK stores and adds new digital channels.
Hatch snaps up UK Sport tender ahead of Paris 2024 Olympics
PR and content production firm Hatch has won the tender for UK Sport, which will see it be responsible for social media series and content.
M&C Saatchi Sport and Entertainment MD: on passion, strategy and bringing ‘fancom’ to the market
Marketing Beat speaks to M&C Saatchi Sport and Entertainment MD about their 20th year and ‘Fandom is dead. Welcome to fancom’ report.
Brandwatch reveals marketers’ top priorities for 2024
Analytics tools and social media engagement are set to top marketers’ priorities in 2024, with platforms such as LinkedIn projected to be pivotal.
AI debate gets heated amid spat between PM and Getty Images CEO
Prime Minister Rishi Sunak has been told that he has a choice between supporting the UK’s creative industries and gambling everything on AI.