Pancreatic Cancer UK has worked with purpose-driven agency GOOD to launch a new brand and identity, to increase awareness of the disease while boosting funding and support for its work.
Virgin Wines conducts first major rebrand in over 20 years
Virgin wines has teamed up with Borne in order to create a full scale rebrand of twenty-year old business Virgin Wines.
Walkers promotes itself by offering Wembley seat next to Lineker
To coincide with its No Walkers, No Game campaign, crisp brand Walkers is giving football fans the chance to watch the sold out UEFA Champion’s League final in a VIP…
Read MoreNationwide turns to AI to help keep communications clear after ad ban
Nationwide has turned to AI to assist with its communications after two of its adverts were banned for being misleading.
Data: Expedia ad tools lead to 90% visibility boost
Expedia Group advertising tools have boosted its travel partners’ visibility while also increasing partner revenue during popular cultural events. According to new data from the group, properties running a TravelAds campaign…
Read MoreSir Martin Sorrell: ‘The data landscape has shifted hugely with the death of slow cookies’
S4 Capital chairman Sir Martin Sorrell invests in cookieless future as he wonders why advertisers are not more worried about the impact of the digital shift.
Opinion: Why the key to great creative is great creative strategy
Cato Hunt and Malex Salamanques, directors at global cultural and creative consultancy Space Doctors, explain why the key to great creative is all about the strategy.
Boston Tea Party scoops up Las Iguanas marketing boss
West Country rooted café group Boston Tea Party has appointed former Las Iguanas executive Lucy Harwood to the role of brand and marketing director. Harwood joined the casual dining restaurant…
Read MoreIAB: Why the rise of content creators signals a new era of influence
The IAB UK Last Thursday Club asks whether the rise of content creators signal a new era of influence – and what it all means for marketers.
New easyJet recruitment drive takes off with interactive spot
EasyJet is piloting a talking billboard and aptitude test in its latest drive to get more women in the profession.