Twitter is set to become a privately held company after it agreed to be acquired by Elon Musk for a transaction valued at $44 billion.
Unilever outlines new global marketing principles for materials targeting children
British consumer goods giant Unilever has announced that it will no longer target children with marketing content for its food and beverage brands.
SoPost wins Queen’s Award for Enterprise
SoPost, the company that helps brands run online product sampling campaigns, has been awarded the Queen’s Award for Enterprise.
Netflix plans to include ads to lower subscription costs
Netflix co-CEO Reed Hastings revealed in an earnings call that the streaming service plans to roll out cheaper subscriptions by including advertising.
Gambling Commission unveils new rules to protect at risk customers
The Gambling Commission has set new rules to ensure online gambling brands take more action to protect and identify customers at risk of harm.
Universal lands deal to represent Elvis Presley’s catalog
Universal Music Publishing Group (UMPG) and ABG have entered an exclusive global publishing deal to represent the song catalog of Elvis Presley.
Marketing Liverpool secures vital VisitEngland investment to fund tourism push
Marketing Liverpool, the promotional arm of Liverpool City Council, has secured lucrative funding from VisitEngland’s central budget for the second year running.
Unilever digital boss advises ad industry on Web3 action
The advertising industry must collectively address Web3, Unilever chief digital and commercial officer, WFA deputy president, Connie Braams said.
World Federation of Advertisers unveils new global leadership team
The WFA has announced its new leadership team, with various senior appointments being made from advertiser associations and global brands.
Havas acquires digital agency Search Laboratory
Havas Group has acquired Search Laboratory, an integrated digital agency that specialises in data and analytics, for an undisclosed sum.