System 1 and ITV have ranked their top adverts of the year, with retail ads and spots featuring characters, nostalgia and authentic voices topping the charts.
Has adland finally dropped the ‘new year, new me’ cr*p this January?
As consumers it is easy to see January as a time to start a clean slate, but how are the best marketers breaking the mould and thinking beyond?
Peroni 0.0% enters landmark partnership with Ferrari F1 team
Peroni Nastro Azzurro 0.0% has partnered with Ferrari’s F1 racing team, recruiting star drivers Charles Leclerc and Carlos Sainz for a new spot.
Dentsu UK and Ireland to axe 2% of jobs
Dentsu UK and Ireland is set to axe 2% of its jobs as part of its ongoing ‘One Dentsu’ restructuring programme, with 4% up for consultation.
Google courts adland with new Gemini AI tool
Google will expand the use of its new Gemini AI tool to help create campaigns for advertisers
Mars overhauls chewing gum business, backed by £40m media spend
Mars has overhauled its chewing gum offering with the launch of a new global brand platform ‘Chew Good’, backed by a bumper media spend of £39.2m.
Why CMOs believe investing in a strong brand matters now more than ever
Frontify director of content and comms, Digge Zetterberg, explains why CMOs believe investing in a strong brand matters more now than ever before.
Netflix subscribers soar as it vows to build ‘more substantial’ ads business
Netflix sales surged to 12.5% to £7bn in its last quarter, as it vowed to build its ads business into a “more substantial revenue stream” in the year ahead.
S4 boss warns of ‘tough 2024’ for UK marketing and advertising sector
S4 Capital boss Sir Martin Sorrell has warned that ‘client caution on marketing spend’ will see the advertising sector facing a tough 2024.
Skoda partners with Chelsea FC Women in landmark deal
Škoda has been named as the Chelsea FC women’s team’s ‘official car partner’ in a move which further cements its commitment to women’s sport.