Online retailer The Very Group has ‘reimagined’ its retail media proposition in partnership with SMG as it looks to become the favoured destination for brands.
As part of the move, the Very and Littlewoods owner will look to leverage its 1.4 million daily site visits and 4.4 million active customers to help brands unlock lucrative growth opportunities.
‘Very Media Group’, as the new retail media offering will be known, will integrate above-the-line, experiential, and influencer marketing into its functionalities, as well as helping brands develop their own tailored, omnichannel campaigns.
“I am thrilled to unveil Very Media Group, our new retail media proposition. We have amazing in-house retail media expertise, one of UK retail’s largest data assets, and an outstanding creative team,” said The Very Group chief customer officer, Jessica Myers.
“Now, we’re bringing them together alongside industry-leading partners to give brands even better access and connectivity to families in the UK and Ireland.”
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“And thanks to our technology partners, brands will have unprecedented levels of insight into their marketing and media activity,” she added.
“This will be a significant step forward in retail media and a major opportunity for us and our partner brands.”
In contrast to its competitors, the proposition will combine personal, shopping and financial data to offer a more complete picture of customer behaviour, as opposed to an overt reliance on loyalty data.
SMG CEO, Sam Knights added: “As a foundational client of SMG, we are excited to take this new and exciting next step with The Very Group in their retail media journey.
“The Very Group stands out due to its diverse range of brands—spanning sports, electronics, home goods, beauty, fashion, and toys—alongside their invaluable data on a highly valuable customer base.
He continued: “By combining their strengths with our technology and expertise, this partnership will enable brands to craft engaging campaigns with exceptional efficiency, while effectively measuring and evaluating their performance through our proprietary software product Plan-Apps.”
