As the beloved Lilt brand is finally axed by Coke after almost 50 years, marketing experts have they say on whether its was the right call.
Opinion: Why the hot new ‘deinfluencing’ trend isn’t the end of influencer marketing
As director of marketing for peformance marketing agency Realtime, Jen Kattar explains why ‘deinfluencing’ isn’t the end of influencer marketing…
Opinion: 4 things the UK could steal from 2023’s Super Bowl ads
Noel (Hamilton) Bunting, executive creative director at neverland, examines the best bits of this year’s Super Bowl ads that UK brands should steal.
Opinion: Why Twitter’s free ad offer isn’t enough for big brands
Following on from the latest development to the Twitter x Elon Musk saga, Veridooh cofounder, Mo Moubayed explains why Twitter’s free ad offer isn’t enough for big brands.
‘Farewell Sweet Prince’: Lilt axed by Coke after 48 years – who didn’t see it coming?
Lilt has been scrapped by parent company Coca-Cola after 48 years and is set to be absorbed into the Fanta portfolio as its new…
Hitting the right note: How brands are changing their tune during the cost-of-living crisis
Marketing agencies share how brands have had to change their messaging as they as they look to hit the right tone amid the cost-of-living crisis.
Super Bowl ads: the good, the bad and the boozy
Breaking down this year’s Super Bowl ads and analysing their effectiveness is System1 chief customer officer Jon Evans. So what will 2023 deliver?
Navigating uncertain times: 5 marketing essentials to keep brands thriving
Kantar EVP of global thought leadership Jane Ostler has created five marketing imperatives to help steer brands in the right direction for 2023.
The truth about ChatGPT: 10 useful facts for brands and agencies
Jamie Matthews, CEO at Initials, sits down with ChatGPT to evaluate what brands and agencies need to know about the latest AI technology.
Tik, Tok, Boom: how digital advertising will change in 2023 and how brands can get on board
2022 was a revolutionary year for digital advertising. CEO and co-founder of Freeda, Andrea Scott Calderini, shares his take on the defining trends for social ads in 2023.