Socially Powerful’s head of strategy Lloyd Williams explains why it’s time for the travel industry to step up and start using TikTok to speak to consumers.
The Fats of Life: How government and brands must work together on HFSS
Ogilvy UK’s chief strategy officer Jo Arden discusses the impact of the cost-of-living crisis on food and beverage advertising and what brands do to promote healthier choices.
Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Reactions: Elon Musk’s acquisition of Twitter
Marketing Beat delves into various marketer’s opinions of Elon Musk’s acquisition of Twitter and the impact it will have on the advertising industry.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
Opinion: Dr Melisa Mete on the Asda and Waitrose ‘Essentials’ debate
Dr Melisa Mete, lecturer in marketing at Henley Business School, shares her take on the Asda and Waitrose branding battle.