Gymbox’s head marketer and a range of senior industry figures have their say on the brand’s recent faux out-of-home advertising controversy.
The Lizzo saga – what brands can learn from Lizzo’s PR disaster
Energy PR’s Susannah Morgan explains why Lizzo’s recent PR disaster also holds a valuable lesson for brands and loyalty.
International Day of Charity – what marketers need to know this Emergency Season
The Kite Factory’s Charley Day outlines how charity marketers can make themselves heard above all the golden quarter brand marketing noise.
Opinion: Is YouTube’s ‘made for kids’ ad safeguarding fit for purpose?
Founder and ceo of award-winning insight, strategy and creative agency Kids Industries, Gary Pope unravels why safeguarding children’s privacy on YouTube isn’t quite as simple as it sounds.
Beyond the distortion: how can brands navigate the carnival mirror of social media?
‘Real world’ controversy is typically reflected and magnified on social media – The Social Element’s Linn Frost shares how to navigate this distortion.
Opinion: What’s the deal with Adland’s awkward World Cup silence?
Football fan Josie Beaumont from creative agency Dark Horses asks simply: what’s the deal with adland’s awkward World Cup silence?
Opinion: Can streaming TV ad campaigns really deliver sales?
Amazon Ads UK MD Phil Christer asks how advertisers should approach streaming services to ensure campaigns deliver impactful results?
Why it works: From Barbie to the Teletubbies – why kidult culture is here to stay
From Barbie to the Teletubbies, Ella Haynes, Brand Licensing Europe event director, explains why the kidult trend is here to stay.
Impact and innovation: how Boots perfected personalisation
Boots’ omni-media director tells MAD//Fest how the retailer has perfected personalisation and supercharged its marketing campaigns.
Women’s World Cup 2023: The blind side of creative inclusivity
Anastasia Leng, CEO and founder of CreativeX shares how brands can take advantage of key calendar moments such as the Women’s World Cup, making sure their ads are representative of the consumers who are watching them.