2022 was a revolutionary year for digital advertising. CEO and co-founder of Freeda, Andrea Scott Calderini, shares his take on the defining trends for social ads in 2023.
New year, new me: How brands are selling a fresh start
The new year has become a multi-million pound fixture in the marketing calendar as brands tap into people’s need for a fresh start. But does it work?
Opinion: Why Harry and Meghan’s Netflix special is a storm in a PR teacup
Edward Coram James, CEO of Go Up, explains why the Harry and Meghan Netflix docuseries is nothing more than a storm in a PR teacup.
Opinion: how on-trend horror themes are helping brands slay
Kids Industries researcher Aleksandra Szczerba explains why marketers and brands shouldn’t be afraid to look to horror for inspiration.
Opinion: Why there’s more to marketing than being a data junkie
Kantar brand strategy consultant Lindsay Gorton-Lee talks about the importance of brand-focused marketing rather than blindly following trend data.
Opinion: why marketers must fight for budget during tough times
When times are hard, the marketing budget is often the first to be cut. ROI Hunter ceo Karel Schindler explains why marketers must fight for their budget during tough times.
Opinion: Under the influence – why fashion brands care about their social follower count
Amplify brand and social editor Fayola Douglas asks what social follower counts really mean in the aspirational world of high-end fashion.
Opinion: Retaining trust and loyalty in a cost-of-living crisis
The DMA’s Scott Logie takes a look at how the cost-of-living crisis is affecting customer spending and loyalty and how this will impact brands.
Charity partnerships: The fine line that brands must tread between altruism and hypocrisy
Marketing Beat speaks to industry experts on how brands must tread the fine line between altruism and hypocrisy.