Industry experts look at why even ‘woke’ brands keep offending consumers, and what they can do to avoid problems in the future.
5 years on – has GDPR succeeded in bringing data abusers to heel?
Five years on from GDPR’s introduction, did the privacy policy achieve what it set out to do – and what lies in store amid post-Brexit tweaking?
Opinion: Why fashion brands are missing out on making waves with sound
Mother Design managing director Kathryn Jubrail explains why she’s frustrated that marketers are missing out on the power of sound.
I beg your pardon? Why CMOs need to learn the language of the boardroom
The DMA’s head of insight Ian Gibbs explains how CMOs can communicate with execs in the boardroom to achieve long-term success.
Opinion: Heavy metal, banking ads and the power of polarisation
Inspired by Fold 7’s heavy metal banking ad, executive creative director Dave Billing asks if we have forgotten the power of polarisation?
Opinion: Can fashion legend Barbie really save Gap?
Croud’s Aisling Foster takes a look at Barbie’s most recently announced partnership to ask if the fashion legend has what it takes to save Gap?
‘Bang average’: 100 marketers’ thoughts on the state of modern advertising
Disappointing creative and no sense of humour – Contagious’ Phoebe O’Connell uncovers what top-level execs think about the state of advertising.
Opinion: how DOOH is adapting to the changing UK high street footfall
Yahoo’s Carina Moran explains why digital out of home (DOOH) strategy needs to keep up with the ever-changing UK high street.
Kantar MD on why ‘brands need to be on the money’ in a cost-of-living crisis
Sarah Sanderson, managing director TGI at Kantar Media, explains why it’s crucial that brands are “on the money” in a cost-of-living crisis.