From a marketing perspective, there’s a lot businesses can learn from comedy – as as ex stand-up comedian, Sprout Social’s Cat Anderson reveals.
Opinion: Is Levi’s using AI models to fake its way towards diversity?
As Levi’s announces it is trialling the use of AI-generated models to increase the diversity of its advertising, we ask if the move is a step too far?
Silent barriers: has the marketing industry overlooked accessibility?
With around 1.3 billion people in the world’s largest minority group, Meltwater UKI’s Jess Smith asks why accessibility isn’t a marketing priority.
Levelling up the jingle: audio branding for the next generation
Audio branding is nothing new, but it remains underused in the marketing world. Kids Industries’ Aleksandra Szczerba says it’s time for a comeback.
Opinion: Are some ads purposefully f***ing annoying?
Opera singers, meerkats and frolicking in fields. Marketing Beat’s Conor Nichols picks apart the annoying nature of some of the UK’s most memorable ads.
“Some companies treat AI like a war that must be won” Stack Overflow CMO on marketing in 2023
MB speaks to Stack Overflow CMO Khalid El Khatib on how marketers can weather the coming AI storm and harness emerging tech.
‘Don’t Google us!’ If you’re not part of the conversation how can you influence it?
Vertical Leap’s Chris Pitt outlines how Google search marketing can help brands influence conversations and improve negative sentiment online.
It’s not me, it’s you: Is re-pitching an exercise in futility?
As adam&eveDDB and Wieden+Kennedy split from flagship clients John Lewis and Sainsbury’s, here’s why re-pitching is almost never a good idea.
Nicola Sturgeon: what we can learn from 8 years of crisis management
CEO of digital marketing agency Go Up Edward Coram-James shows what can be learnt from Nicola Sturgeon’s crisis management techniques.