Marketing Beat speaks to the DMA’s Tim Bond to find out how brands can secure trusting and loyal relationships with their customers…
Make or break: Are rebrands really worth the hassle?
Marketing Beat asks the experts for their verdict on some recent rebrands to find out whether or not they are a hit or a resounding miss.
Keeping up with the kids: why marketers are responsible for Generation Alpha
Kids Industries’ ceo Gary Pope explains why digital streaming services and gaming platforms mean marketing to kids has changed forever.
Don’t panic: 6 steps to creating a recession-proof marketing strategy
We Are Futures md Alex Young explains why every penny of the marketing budget must work as hard as possible over the coming months.
In high spirits: why non-alcoholic drinks deserve their own set of marketing rules
1HQ creative director Laurent Robin-Prevallee asks if it’s time to reframe the language used within the category and give non-alcoholic drinks their own set of marketing rules.
Has the ubiquitous nature of sports betting ads fuelled the gambling epidemic?
Marketing Beat looks at the worrying links between the rise of sports betting ads and the strong increase in problem gambling throughout the UK.
Spending power: Why marketing is crucial to navigating the economic storm
Coca-Cola and Burger King show how increasing marketing spend can be crucial for building stability and consumer trust in difficult economic times.
Evolve or face extinction: How marketers can adapt to a post-cookie world
Marketing Beat takes a closer look at what the end of third-party cookies will mean for the industry, and how it can adapt to these changes.