Wavemaker experts Maggie Jones, Arun Varghese and Marc Macnamara outline the role of tech within IRL events and experiential marketing.
Opinion: Who cares how many eyeballs you reach if no-one lifts a finger?
WaterBear’s Poppy Mason Watts says marketing must move on from its fixation on clicks and likes and start asking for real, purposeful action.
Will the erratic Musk ever be able to lift X out of its advertising doldrums?
MB asks industry experts for their take on the never-ending X/Twitter saga and whether Musk will ever stem the mass exodus of advertisers
Walking the walk: How purpose-driven marketing can be a force for good
Posterscope MD Tim Sapsford considers whether putting purpose on the media plan allows advertisers to go beyond talking about being purposeful.
Best brand collabs: 7 ‘WTF!’ collaborations that worked
Brand Licensing Europe event director Ella Haynes takes us through her favourite FMCG brand collabs of recent months – and yes, a certain high-street bakery made the cut.
“Creativity is always rebellion”: Tom Beckman on why brand purpose is the key to success
Weber Shandwick’s global CCO Tom Beckman speaks to MB about how purpose and risk-taking are key for a brand’s survival in the modern era.
Fake news: is the Gymbox faux out-of-home controversy really a big deal?
Gymbox’s head marketer and a range of senior industry figures have their say on the brand’s recent faux out-of-home advertising controversy.
The Lizzo saga – what brands can learn from Lizzo’s PR disaster
Energy PR’s Susannah Morgan explains why Lizzo’s recent PR disaster also holds a valuable lesson for brands and loyalty.
International Day of Charity – what marketers need to know this Emergency Season
The Kite Factory’s Charley Day outlines how charity marketers can make themselves heard above all the golden quarter brand marketing noise.