Waitrose has launched its festive spot for Christmas 2023, championing food and drink as the ‘good stuff’ and featuring British celebrity and television host, Graham Norton.
Created by new creative partners Saatchi & Saatchi, the advert leans into Waitrose’s brand promise of ‘food to feel good about’ as “when the food’s good, everything else is good”.
Set to Depeche Mode’s classic ‘Just Can’t Get Enough’, the 90-second advert places food and drink at the centre of Christmas celebrations, showing a number of unfortunate party mishaps all being made better by the food on offer.
A cameo appearance by Graham Norton sees the Eurovision star saving the day by bringing a bottle of ‘No.1 Golden Bûche de Noël’ to rescue the party before reclining on a sofa to enjoy a mince pie.
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“When it comes to Christmas, delicious food and drink play a central role in creating special moments for all the celebrations,” said Waitrose customer director Nathan Ansell.
“We know that Christmas isn’t always smooth sailing and there is bound to be a hiccup or two along the way.
“However, these inconveniences are always forgotten while you’re busy enjoying delicious food, surrounded by your loved ones and creating magical memories. And let’s face it, at Christmas, it really is time for the good stuff, as when the food’s good, everything else is good.”
Saatchi & Saatchi, chief creative officer, Franki Goodwin, added: “It’s my personal and professional opinion that food at Christmas fixes everything.
“You can get the odd present, or outfit or quiz question wrong but if the food (and the wine) is good then everything will be good. This joyful campaign is simply that played out at scale and with real heart – you can rely on Waitrose for the good stuff, and the rest is well… it’s gravy isn’t it?”
Showcased across TV, broadcast video on demand (BVOD), out-of-home (OOH), and digital out-of-home (DOOH), the campaign is supported by print, radio, social and digital activations.
The advert follows in the wake of Saatchi & Saatchi’s debut campaign earlier this year for Waitrose, following it being appointed as the new creative agency for its umbrella company, John Lewis Partnerships.
