Vodafone is celebrating the power of connection in its new Christmas advert featuring a hero elf and a young girl’s scheme to capture Santa on camera.
Showcased across TV, video on demand, cinema and YouTube the advert debuts tonight, (3 November), during Channel 4’s Stand-Up 2 Cancer.
Created by Ogilvy UK the Christmas spot focuses on the importance of connection and highlights how the telecom brand has the power to help people and families stay connected this holiday season.
Directed by Sam Cartmell, the 30-second advert centres around the protagonist, Lily, who is trying to capture Santa on her camera with the help of her toy elf and Vodafone’s network.
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Waking up Christmas day, she runs upstairs to find she has indeed captured a glimpse of him, as he cheekily waves to the camera.
“In today’s cultural climate we have listened to the customer and understood their desire to have something optimistic and light hearted during this festive season,” said Vodafone UK head of brand, Maria Koutsoudakis.
“As a brand we know the important role our connectivity plays in family life, and wanted to celebrate this through the eyes of a tech savvy little girl who gives a whole new twist to the elf on the shelf.
“Our little elf gives us a creative vehicle to symbolise connectivity, and allows us to stretch the idea and the positive feel-good factor, across all our touch points.”
Ogilvy UK marketing director at team Vodafone, Justin Cox, added: “At this magical time of year creating special moments for friends and families is the most important role a brand can play.
“Vodafone and Ogilvy UK are very proud of this latest #FeeltheConnection campaign. Wherever you are, whoever you are with, feeling connected at Christmas is the ultimate gift.”
